Resume

Experience

Consumer Goods Technology (CGT)
EnsembleIQ
Editor-in-Chief, July 2022 – Present
Senior Editor, May 2021 – July 2022
Managing Editor, January 2020 – May 2021
Overseeing editorial operation at business media brand for consumer products technology executives. Leading content initiatives for the CGT Executive Council, a forum of C-level retail and consumer goods executives identifying and sharing the latest technology and trends. Host of Tech Transformation podcast and video series published on CGT and all major podcast channels.

Sourcing Journal and Rivet
Penske Media Corp.
Strategic Content Manager, June 2019 – January 2020
Collaborated with editorial and revenue teams to conceptualize, create, and  execute all strategic, branded, and lead-generating content for B2B apparel brands. Developed story angles, created content, and liaised with domestic and international clients for stories, state of the industry reports, whitepapers, podcasts, thought leadership, and events.

TWICE
Future plc. / NewBay Media / Reed Business Information
Content Director, April 2018 – May 2019
Evolved legacy consumer tech B2B brand to offer higher value, more engaging,  and more profitable digital and print content. Piloted new marketing and audience development programs with C-level  managers to increase revenue and reach. Commissioned, created, edited, and promoted editorial, content marketing,  and social media content, including recruiting new talent. Executed new live webinar and short-form video programs.

Key responsibility: Editor of the CES Daily, the official publication of the largest tradeshow  in North America (Client: Consumer Technology Association). Managed on-site and remote editorial, photography, and design teams to deliver exhaustive pre-show, live,  and post-show coverage of multi-venue, four-day event.

Content Engagement Manager, Oct. 2017 – April 2018
Created, packaged, and amplified multimedia content for multiple brands in NewBay portfolio while maintaining editorial responsibilities for TWICE. Worked with CCO, Content VP, and brand editors to grow social engagement, as well as coordinate content creation and syndication across brands. Central player in new best-practice sharing programs across verticals.

Digital Editor, 2015 – Oct. 2017
Managed digital editorial operations, including website, multiple daily e-newsletters, and social media. Created, edited, and optimized editorial, marketing, and social content. Implemented new content and SEO strategies resulting in multi-fold growth in pageviews, users, and social. Oversaw multiple major website redesigns and trained staff on CMS, SEO, and social best practices. Established brand’s first digital content calendar. Managed brand’s intern program.

Senior Editor (2012-2015), Associate Editor (2006-2012), Copy Editor (2004-2006)
Managed content development initiatives for brand’s digital products. Established new program for tracking engagement and sharing results with department leads. Executed new content aggregation strategy to grow audience and efficiency. Key player in development and execution of two new revenue-generating awards programs.

Freelance and Contract

About.com, Computer Peripherals Editor, 2010-2015
Consumers Digest, Contributor, 2013-2014 
Design News, Contributing Writer, 2003-2006
The Palladium-Times, Contributing Writer, 2001-2002
Oswego County Business Magazine, Contributing Writer, 2001-2002 

Associations

Jesse H. Neal Awards Judge, 2019-2024
Eddie & Ozzie Awards Judge, 2022-2023
Consumer Technology Association Hall of Fame Judge, 2019
Women in Consumer Technology
Media & Content Marketing Association
New York Women in Communications

Education

Master of Arts, Writing & Publishing, Emerson College
Bachelor of Arts, English Writing Arts, SUNY Oswego
Professional Education Certificate, Infographics & Data Visualization, The New School

Platform Proficiency

Google Analytics, InDesign, Photoshop, Datawrapper, Infogram, Riverside, HootSuite, Chartbeat, Drupal, WordPress, Wibbitz, InVideo, Pardot, MediaView, Selligent, On24